Trade Shows
Nothing beats looking a prospect in the eye. Trade shows represent an excellent method of reaching a targeted audience of potential buyers. 89% of visitors to a recent show stated that they will purchase parts or services within 6 months, and up to 96% will place an order within one year.
The Center for Exhibition Industry Research in Bethesda MD recently released a study, "The Power of Trade Shows." The study polled over 1,000 business decision-makers nationwide on the value of trade show participation. The major findings from the study were that attendees found trade shows timesaving, current, and productive. They are also rated as a leading source for purchasing information. Among the most notable findings:
- 77% of decision-makers found at least one new supplier via trade shows
- 51% requested that an exhibitor send a sales representative
- At least 25% signed a purchase order on the spot
Among other results:
- 82% of respondents said trade shows allow them to be very productive in a concentrated amount of time
- 79% said that trade shows help them to decide what products or services to buy
- 70% said that they rely on trade shows to keep up on important trends and new developments in the industry
No matter the size or complexity, as an OCTANORM Service Partner and an Expo Displays authorized distributor, we are in a unique position to supply all of your trade show needs, from table-top, portable to large custom displays, we specialize in creating eye-catching, "stop-em in the aisle" units. Let us help you with show selection, training of booth personnel, and complete booth design and production. We can supply pre and post show promotional programs, show give-a-ways, literature, on-site presentations (video, CD-Rom, PowerPoint, photography) and lead follow-up services; everything needed to assure a successful trade show experience.
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